With a personal account with more than 189,000,000 followers, Dwayne Johnson (The Rock) can earn more than 1 million USD per Instagram post.
Actor Dwayne Johnson (also known by his stage name The Rock) has become the highest-paid advertising face on the social network Instagram.
Each actor’s post costs more than 1 million USD (23 billion VND), according to Hopper HQ’s Instagram Rich List 2020.
Specifically, The Rock currently holds the number one position in the list of the most expensive entertainment stars Instagram 2020.
According to the statistics of celebrity income aggregator Hopper HQ, The Rock’s personal Instagram account has 189,000,000 followers.
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With each promotional post on Instagram, the former American professional wrestler earns up to $ 1,015,000 (about VND 23.5 billion).
The actor’s Instagram account often posts his happy moments with his wife and children, as well as sharing inspirational messages to fans.
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The Rock’s happy moments with his wife and children. (Photo: The Rock Instagram)
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In addition to content revolving around daily life, The Rock also uses Instagram to promote the alcoholic beverage brand it owns.
Currently, Dwayne Johnson owns a net worth of over $320 million, and is one of the most well-paid male artists in the Hollywood movie capital.
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Although the 48-year-old star is paid more than 1 million USD per post with ads on Instagram, this is still not the highest amount. This record belongs to Kylie Jenner, the younger sister of the Kadarshian family, who was paid over $ 1.2 million for each post containing ads on Instagram last year.
With 181,500,000 current followers on Instagram, Kylie Jenner can “pocket” $986,000 per promotional post.
It is known that influential people (with a “huge” followers on Instagram or celebrities) are always sought by brands and brands to “choose the face to send gold”.
By accepting ads for certain brands, these influencers earn a lot of money. As is the case with The Rock, each of his posts has an average of several million likes, which is an opportunity for brands to promote their products.
Source: saostar.vn
