David Beckham stars in a new UNICEF campaign that uses his love of tattoos to deliver a stark message about violence towards children.
The former footballer, 41, appears in short clip for the charity – and it’s not an easy watch.
David Beckham broods in new Unicef campaign about violence towards children Credit: UNICEF
Becks’ back comes alive during the minute-long clip
The tattoos depict children at risk at home, school and in the community Credit: UNICEF
At the start of the minute-long film, the dad-of-four’s skin magically comes alive as tattoos depicting children in a variety of upsetting scenes come to life.
At the end of the clip, David says: “Violence against children marks them forever. It’s wrong. End it.”
The small animations reflect issues relating to sexual abuse, angry parents, schoolyard bullying and internet predators.
The thinking behind the campaign is based on how David’s countless tattoos reflect happy times in his life – but abuse and violence in all its forms leave an indelible scar on youngsters.
Beckham said: “When I launched my 7 Fund with UNICEF, I made a commitment to do everything I can to make the world a safer place for children and to speak out on issues that are having a devastating impact on children’s lives.
“One of those issues is violence. Every five minutes, somewhere in the world, a child dies from violence.
Internet predators are also depicted in the clip Credit: UNICEF
The name of the campaign is ‘Violence Marks Forever’ Credit: UNICEF
“Millions more are in danger of physical, emotional and sexual abuse that could destroy their childhoods forever.
“Last year I visited Cambodia with UNICEF where I met and listened to children tell me about terrible violence they have experienced.
“I was shocked by what I heard and I saw how violence can leave deep and lasting scars. No child should have to endure this.
“Yet in all corners of the world, in their homes, schools and on their streets, children are suffering similar violence.
Becks has revealed his reasons for backing the campaign Credit: UNICEF
“I hope this new project will draw attention to this urgent issue and inspire action. Violence against children is wrong and together we need to end it.”
